![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0mS8sIrKkGcl6s9SQo-XTtcJf39FljdlXvbPg-XCCtGeBcA8BeTzeQY0EhVj6yXiNTYJ5jsJ-Zhdw_Wen6wW-MbjaFxTV6Jxal9tJFxvWpoBuZ35eTyzsR1_lK5mQak-XfCaVpEDriqE/s320/Chart+Biol.jpg)
Being involved in a project with a family own company sometimes is fresh air, real people, real problems, down to earth strategies and strong values. I was glad to run a brand essence session with concrete application to a new product launch. It is healthy when tactics are root and enhance the essence of the company.