Thursday, May 7, 2015

sc jonhson europe: "claimstorming"

Incredible project with the Regional Manager, Consumer Insights for Europe, CIS and AFNE and the SCJ Racine Team from Chicago. 1 week of intense work. 3 countries. Combining: Store visits to gather inspiration, consumer exploration groups and brainstorming with the local team. Plus and strategic framework devolopment for the new Claims creation plus a dinamic creative way to select, evolve and refine ideas.

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