Monday, August 10, 2009

People like stories

People love good stories.

But we don´t have to be naive: "Cases" are unreal. The process are not lineal, some ideas not necessary convey into another. We need to be flexible, be open, and have fun. Write a case means to "edit", transforming reality into a nice story.

But everyone still love good stories and they are one of the most powerful way to transmit knowledge.

(Picture: APG Argentina 2007 Gold award: Knorr case)


  1. Thank you so much for taking the time for you personally to share such a nice info. I definitely enjoying every little bit of it. It is a great website and nice share.
    Graphic design specialist

  2. Very efficiently written information. It will be valuable to everyone who uses it, including myself. Thanks

    Dimensional Signs & Letters new orleans