People love good stories.
But we don´t have to be naive: "Cases" are unreal. The process are not lineal, some ideas not necessary convey into another. We need to be flexible, be open, and have fun. Write a case means to "edit", transforming reality into a nice story.
But everyone still love good stories and they are one of the most powerful way to transmit knowledge.
(Picture: APG Argentina 2007 Gold award: Knorr case)